Monday, May 13, 2013

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What is modern art?
Call me a village woman, but I do not understand why contemporary art has to be a strange and at the same time to cause confusion, anger, epileptic seizures, and loss of appetite. And if in front of me monochrome squares and diamonds, I have no desire to discuss their conceptual component and the author's intention. Let's look at an exhibition of Tracey Emin in the gallery " Hayward "in London:
Within three minutes, these people were looking at the photo where unknown woman is sitting on a chair. Imagine how fast they would skip the page seeing vacation photos of my mother!
Sculpture by Manuel Palou, "$ 5 million in one terabyte." The artwork includes an external drive 1 terabyte, which contains illegally downloaded files for five million dollars. Conceptually? Could be. Art? No.
This "brilliant" work of Damien Hirst, one of the most successful contemporary artists. At the end of 2003 he was sent to Mars in the British spacecraft. In general, Hirst has more than fifteen years of experimenting with spots and more. Interesting, what is the point of the experiments?
Another work of Damien Hirst's "Let's Eat Outdoors Today". As you can see it is a geometrical, transparent box, in which there is a table with food and chairs, which hammered with living flies.
These are just some examples of how modern artists create something that is even not an art, and art lovers are willing to search for meaning in a crumpled beer bottle, accidentally set on the table, naming this "art" as a "existentialism" "dystopia" and "retro-futurism."
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The Black Square
Kazimir Malevich
Black Square 1915

“The Black Square of Kazimir Malevich is one of the most famous creations of Russian art in the last century. The first Black Square was painted in 1915 to become the turning point in the development of Russian avant-garde.” (Compression may be required, http://www.hermitagemuseum.org/html_En/04/b2003/hm4_1_30.html, no date)
Black Square against white background became the symbol, the basic element in the system of the art of suprematism, the step into the new art. 
In my opinion the genius of "black square" is that it is perfectly even and geometric and uniformly black. Try to paint a black square on a piece of paper and it will not work. It will be uneven black, somewhere darker and somewhere lighter. Once upon a time, somewhere in physics book, I read that in the painting "Black Square" Malevich has achieved a perfect black. What is the perfect black? If you look at it through the special prism, you can see that "black" colour is presented with all colours of the rainbow. I also heard this version that the square is an only simple form which does not exist in the nature. Also, the black square gets better symbolic value based on my experiment. If u draw black square on a white surface, concentrate on the figure around 30 seconds and then look at the flat, light surface, then you will see an inversion. White square on a black background. The truth is in life there is no absolute black or absolute white, everything is interchangeable. In other hand, if you take the most primitive drawing, as this square, you can assign whatever deeper meaning, as our imagination is limitless. Probably only Malevich himself could tell the meaning of this painting, but he did not. He left if to our imagination.
Refference:
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Semiotics
"Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is." (Compression may be required, http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html , no date.) "These can be found in the spoken or written word, in the nuances of music or the art of cinematography, within the shapes and curves of sculpture or by the sinewy grace of dance or more particularly in our case the structure of a picture, whether as a painting or a photograph and how these are read." (Compression may be required, http://www.crhfoto.co.uk/crh/semiotics.htm, no date)
It is a picture depicting a slightly wavy purple silk cloth, which has the only white section as if the material is slashed with a razor. In advertising, there are no words other than government health warnings. To work out the meaning of this advertisement  you have to know there is a brand of cigarettes: Silk Cut. Shimmering silk with voluptuous curves and smooth texture obviously trying symbolize the woman's body. Even more obvious was an oblong cut, where a lighter shade material was visible. Advertising referred to both sensual and sadistic impulses: awakening the desire to hurt a woman's body and get into it. But then I thought that I might be wrong, it could be just an image of the name of the brand and that is it. After analysing the image one more time, I came up with a thought that if it was just an image of the brand, then instead there would be a roll of silk cut in half , or something like that, but instead they presented it this way. We might think that a cigarette - it's just a cigarette and a silk fabric - just a silk fabric. But it's never that easy.  If things are on the image, they acquire new meaning and significance. Signs are never 'innocent'. It is known from semiotics.
Reference:
http://www.crhfoto.co.uk/crh/semiotics.htm (no date) (Accessed: 6 May, 2013)
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Rules in photography
If the photographer wants that people would understand his work, maybe not all, at least people close to him and his intellectual level of artistic taste, he must use all the available techniques and "rules" to emphasize found or established connection between the objects. I put "rules" in quotation marks, because each photographer's work creates its own set of rules, which is much wider than their conventional set. This fact has long been established in the theory of literature and art history, and it's time to take a worthy place in the photography.
Fortunately, the masters have realized this long time ago, perhaps intuitively, and thanks to their intuition we have many masterpieces with broken "rules". "What we must understand is that following the rules will only take us so far. In photography, you will find that rules help you in the beginning, and some rules will stay with you all the way through your career. The trick is to understand when the rules don’t apply, or when you should choose to ignore them. This is the type of knowledge that can’t easily be taught. It comes with experience, and is what gives you individuality as a photographer".
But, even with all the variety of techniques used in our work, the artist must always be prepared for the possibility that from thousands of audience in our circle, there will be only one or two  to understand our work.
Reference:
Andrew Goodall. Picturecorrect: photography rules are made to be broken. (http://www.picturecorrect.com/tips/creative-photography-tips-techniques/)
(Accessed: 7 May, 2013)